Those Creepy Dollhouse Ads

I'm a big fan of director Joss Wheden, but his work always seems to get screwed up at some point along the way. For instance, Firefly had the potential to be one of the best sci-fi series ever made, but then FOX messed with its schedule and canceled it. In the end, we got Serenity out of it, which is one of my favorite movies, but it's a crime that the show never really got a chance. On the other hand, with no network to blow it, I also really enjoyed Dr. Horrible's Sing-Along Blog--until it jumped the shark in the third installment.

Thus I've been looking forward to Whedon's new series Dollhouse, which premiers this Friday on FOX, but I can't help but have a bad feeling that they are gonna screw this up too (why, oh why would he go back to FOX?!). Still, the premise sounds fascinating: It's about a company that reprograms its employees to do whatever jobs its clients wish--raising all sorts of interesting questions about human nature, free will and determinism, good and evil, etc.

But those ads! For the last couple weeks I keep running across these creepy advertisements (e.g. on Technorati) with the lead actress naked and surrounded by photographs or mirrors or whatever. I get that they are trying to highlight the way she is being exploited by the Dollhouse--thus, the images I've seen are not really sexual--but yuk! I hope this isn't the tone they are going to set in the show as a whole, or I may not be watching it long. Has any one else seen these?